Neither an Authentic Product nor a Counterfeit: The Growing Popularity of Shanzhai Products in Global Markets

Counterfeits have been a longstanding concern to global brand manufactures. However, recently, a new product category that partly imitates and partly innovates under the term shanzhai has entered into market. Shanzhai products mimic original leading brands through visual or functional similarities and may also provide additional features. Given this new copycat phenomenon, our study for the first time conceptually distinguishes shanzhai products from counterfeits, theoretically compares the values of consumers choosing shanzhai products versus counterfeits, and empirically tests such differences in one integrative model. Specifically, shanzhai buyers value product functional benefits more than counterfeit buyers, while counterfeit buyers value status consumption, yet experience less self‐clarity than shanzhai buyers. Our findings offer important implications for imitative innovation literature as well as for practitioners.     

The impact on stock prices of deferral and elimination of internal control audit requirement for small firms

This paper examines the cumulative market reaction to the events related to deferral of internal control audit requirement under the Sarbanes-Oxley Act of 2002 and its elimination under the Dodd-Frank Act of 2010 for nonaccelerated filers (small firms). We document that small firms experienced negative cumulative abnormal returns around these events; and the differences between the cumulative abnormal returns for small firms and the two control groups (accelerated and large accelerated filers) were negative and significant at the 1% level. These results support the notion that market participants value the reliability of financial information irrespective of the firm size. Within the small firms, we find no firm characteristic significantly explains the market reaction to the events considered. That is, all small firms lost market value in reaction to the events that delayed and eliminated their internal control audit requirement.     

科技企业孵化器何以激活区域创新——风险投资与孵化基金的中介作用

完善创新生态系统、提升区域创新能力是我国科技企业孵化器建设的重要目标。基于2013-2018年中国（内地）30个省份面板数据，采用面板数据模型实证检验科技企业孵化器是否促进了区域创新能力提升，并基于中介效应模型探讨风险投资和孵化基金在其中的间接作用。结果发现：①科技企业孵化器建设显著提升了区域创新水平，但主要增加的是实用新型和外观设计专利申请授权数总量，对发明专利申请授权数并没有显著促进作用。上述结果在剔除直辖市样本、采用随机效应模型及空间计量模型的稳健性检验后依然成立；②通过中介效应模型检验发现，区域风险投资和孵化基金集聚效应是科技企业孵化器影响区域创新水平的主要机制；③科技企业孵化器对区域创新的影响在不同区域间差异较大，在东部地区的创新激励效应更加显著，而且政策工具强度对科技企业孵化器与区域创新水平的关系具有正向调节作用。     

Ketchup with your fries? Utilizing complementary product displays to transfer attention to a focal product

Does placing a display of complementary condiments (e.g., ketchup, mustard, buns,etc.) next to a display of hamburgers make shoppers more likely to attend to the hamburgers? Prior work has established that in-store marketing strategies play an important role in drawing attention to products in a retail setting. Building on this research, the present study develops a framework to better understand how shoppers in a natural retail environment attend to displays of complementary products, and how this attention transfers to a focal product. The results suggest that assortment complexity of a display positively affects initial attention capture.. Further, initial attention capture leads shoppers to spend longer evaluating the complementary products in the display, which, in turn, increases evaluation and choice of the focal product. As such, our framework indicates that complementary product displays can be effective at increasing attention to and choice of an associated focal product.     

An integrated approach to the purchase decision making process of food-delivery apps: Focusing on the TAM and AIDA models

The study employed two theories, the technology acceptance model (TAM) and the Attention-Interest-Desire-Action (AIDA) model, to provide an understanding of the process of consumers accepting an on-demand food-delivery app, and to establish the effect of marketing communication on outcomes related to consumer behavior. A conceptual model and hypotheses were developed by combining the key constructs of the two models to predict behavioral intentions. Findings revealed the attention and interest in the AIDA model related strongly to the salient behavioral beliefs of TAM, perceived usefulness and perceived ease of use. Thus, it can be concluded that marketing communication acts as an external element in the process of accepting new innovations. Besides, it was confirmed that attitude towards the adoption of new technology acts as a mediator that promotes desire for the app. From the disciplines of information system and marketing communication, the study suggests an innovative approach to incorporating models.     

毛竹水溶性多糖提取工艺的优化及结构表征

采用响应面法优化毛竹水溶性多糖的提取工艺,分析其成分,并进行结构表征。研究结果表明,优化的毛竹多糖(BSP)提取条件为:料液比1∶27(g/mL)、提取温度78 ℃、提取时间4 h,该条件下BSP提取率为(5.18±0.07)%,提取物中多糖含量为(72.14±0.02)%,糖醛酸含量为(9.76±0.03)%;BSP具有酸性多糖典型的官能团特征吸收峰,其单糖组成及摩尔比为n_甘露糖∶n_葡萄糖∶n_阿拉伯糖∶n_木糖∶n_鼠李糖∶n_半乳糖=62.52∶23.05∶10.35∶2.78∶0.79∶0.51;BSP由两个主峰组成,相对分子质量分别为91.11、4.55 kDa。BSP是一种混合酸性多糖。     

农产品电商与物流共生关系演化及协同度评价研究

农产品电商与物流协同将直接影响农产品的流通水平。运用共生理论,剖析了农产品电商与物流的共生关系机理与演化形式。利用微分方程分析了共生关系的演化过程,求解了共生关系的稳定条件。结果表明,协同共生均衡状态下产出水平得到提高,协同共生关系进入理想的稳定状态需要外部引导干预。对2013—2018年中国农产品电商与物流协同度变化的测量结果表明,当前中国农产品电商与物流协同尚处于初级阶段,共生关系表现为非互惠协同共生。     

产业融合对中国装备制造业创新效率的影响:结构嵌入的调节作用

从理论和实证两个方面探讨了产业融合对中国装备制造业创新效率的影响，以及网络中心性和网络异质性对二者关系的调节作用。基于2006—2015年省际装备制造7个子行业面板数据，采用ISCNFI指数测度模型和基于产出距离函数的超越对数前沿分析方法，分别测度装备制造业产业融合程度及创新效率变化情况，进而利用面板回归模型对理论假设进行实证检验。结果显示：产业融合程度与中国装备制造业创新效率存在倒“U”型曲线关系，即随着产业融合程度提升，中国装备制造业创新效率呈现出先上升后下降的变化趋势；网络中心性强化了产业融合对装备制造业创新效率的提升作用，而网络异质性削弱了产业融合对装备制造业创新效率的提升作用。     

Emotions,deliberations, and end‐of‐life products

Death is inevitable; yet, not all consumers prepare for death by purchasing end‐of‐life (EOL) products. Using the theory of reasoned action (TRA) and the dual‐process model framework, this study aims to examine the role of emotions and cognitions in influencing consumers' decisions to engage in planning for death. A mixed methodology design was used. Study 1, a qualitative study, uncovered positive and negative emotions and deliberative reasoning that comprise consumers' EOL purchase decision process. Study 2, a quantitative study, confirmed that emotions and deliberations independently and jointly influenced consumers' EOL attitude and behavior and that emotions affected deliberations for both prepaid funerals and wills. Subjective norms outperformed attitude in predicting both products' purchase behavior. These finding supported the dual‐process model of behavior and the TRA in the EOL research context and contributed to the EOL literature by investigating the effects of emotions and deliberations concurrently; thus validating the important role of emotions in influencing EOL planning and purchase. In light of our findings, marketers could, after due cognizance of the morbidity and sensitivity of the topic, develop actionable promotional and segmentation strategies for EOL products and other emotion‐laden, unsought products and service.     

Understanding consumers' purchase intentions toward natural‐claimed products: A qualitative research in personal care products

In recent years there is a trend of consuming natural products for a sustainable and healthier life. Therefore, firms began aligning their strategy with sustainability by communication strategies that they produce natural products, which are better for health as well as the environmental sustainability. However, sometimes these claims may be deceptive. The purpose of this paper is to understand the consumers' purchasing intentions toward products claiming naturalness in their advertising and packaging strategies. This research also examined greenwashing perceptions and their potential roles in purchasing intentions. In‐depth face‐to‐face interviews carried out with 20 Turkish women regarding personal care products (local brand and international brand). The findings of the interviews revealed eight themes (perceived greenwashing, perceived green image, price perception, environmental concern, green trust, skepticism, perceived risk, and purchase intention). This study contributes to predict a framework from consumer viewpoint for identifying the themes related to greenwashing.